curriculum vitae
Senior Public Relations and Marketing professional experienced in the promotion of entertainment and events as well as B2B enterprise. Strong skill set focused around communications strategy, marketing, and relationship/reputation managment. A passionate leader, and careful project planner. Thrives on creative vision and strategies that drive business.
Professional
Info
William Chris Vineyards
2017 - Present
Marketing Director
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Responsible for all communications & PR components of multi-channel campaigns targeting both B2C/DTC and B2B wholesale/retail - view recent press hits
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Oversees the planning, production, implementation, and measurement of all marketing plans, assets, and initiatives
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Manages the strategic architecture/implementation of inbound marketing programs and automation systems
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Designs sales/CRM API integrations to create a customer-centric UI/UX and generate subscription-based annual recurring revenue (ARR)
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Managing the development of a customized CDP platform
Alchemy Systems
2014 - 2017
Marketing Communications Manager
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Manager of Alchemy's media program utilizing the HubSpot marketing automation platform. Responsible for the development, launch, and maintenance of blogs, social posts, press releases, industry awards, case studies, and speaking engagements
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Project manager, director, and producer for all Alchemy video, photo, and high profile industry events and PR
Scoremore Presents
2013 - 2014
Digital Marketing Consultant
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Manager of digital marketing for large touring shows including video and search marketing for Kendrick Lamar's Bad Kid Maad City World Tour, Steve Aoki, and JMBLYA Festival
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Lead strategist for driving online ticket sales in partnership with production houses such as C3 Presents, Live Nation, and AEG Live
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Managed multiple tour promotions through Google AdWords MCC account running display, paid search and paid video pre-roll
Giant Noise Public Relations
2012 - 2013
Public Relations Consultant
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Manager of all public relations for clients such as Texas Crawfish and Country Music Festival and Art Outside Festival. Responsible for campaign development, cross-promotional PR with sponsor brands and artists' management
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Accountable for high-value media placements and partnerships with media outlets such as History Channel, Food Network, Texas Tribune, and the New York Times
Cox Media: Austin American-Statesman
2009 - 2013
Digital Media Consultant
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Manager of digital advertising accounts totaling over $100,000 per quarter with a 330% YOY growth of ARR in 2012
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Consulted entertainment and hospitality clientele including Ballet Austin, The Paramount Theater, and Bastrop CVB on native content, social media, video marketing, search advertising, and web design
See additional work history on LinkedIn.
Work
Experience
Skills
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Project management
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Multimedia content development
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E-mail marketing
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Video production
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Public relations
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Social media management
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Digital reputation management
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Copywriting and editing
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Hubspot, WordPress CMS systems
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Special events promotion and coordination
Awards
President's Circle Award
Cox Media Group
Volunteer Work
WineAmerica
Marketing Committee
Texas Winegrowers
Executive Director (2017-18)
Flatwater Foundation
Dam That Cancer
Volunteer coordinator
Fundraiser/paddler
AIDS Services of Austin
Fundraising event coordinator
Food bank shift leader
SXSW
Trade show coordinator
Speaking Engagements
Direct to Consumer Wine Marketing Symposium
January 2019
Education
Hardin Simmons University
Bachelor's of Behavioral Science
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Magna Cum Laude
Professional development completed:
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Content Marketing Master, Digital Marketer
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HubSpot Inbound Certification
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Wine and Spirits Education Trust (WSET) level I award in wine