curriculum vitae

 

Senior Public Relations and Marketing professional experienced in the promotion of entertainment and events as well as B2B enterprise. Strong skill set focused around communications strategy, marketing, and relationship/reputation managment. A passionate leader, and careful project planner. Thrives on creative vision and strategies that drive business. 

Professional ​
Info​​
William Chris Vineyards 

​2017 - Present

Marketing Director 

  • Responsible for all communications & PR components of multi-channel campaigns targeting both B2C/DTC and B2B wholesale/retail - view recent press hits 

  • Oversees the planning, production, implementation, and measurement of all marketing plans, assets, and initiatives

  • Manages the strategic architecture/implementation of inbound marketing programs and automation systems

  • Designs sales/CRM API integrations to create a customer-centric UI/UX and generate subscription-based annual recurring revenue (ARR) 

  • Managing the development of a customized CDP platform 

Alchemy Systems 

​2014 - 2017

Marketing Communications Manager

  • Manager of Alchemy's media program utilizing the HubSpot marketing automation platform. Responsible for the development, launch, and maintenance of blogs, social posts, press releases, industry awards, case studies, and speaking engagements

  • Project manager, director, and producer for all Alchemy video, photo, and high profile industry events and PR

Scoremore Presents

​2013 - 2014

Digital Marketing Consultant

  • Manager of digital marketing for large touring shows including video and search marketing for Kendrick Lamar's Bad Kid Maad City World Tour, Steve Aoki, and JMBLYA Festival

  • Lead strategist for driving online ticket sales in partnership with production houses such as C3 Presents, Live Nation, and AEG Live

  • Managed multiple tour promotions through Google AdWords MCC account running display, paid search and paid video pre-roll

Giant Noise Public Relations

​2012 - 2013

Public Relations Consultant

  • Manager of all public relations for clients such as Texas Crawfish and Country Music Festival and Art Outside Festival. Responsible for campaign development, cross-promotional PR with sponsor brands and artists' management

  • Accountable for high-value media placements and partnerships with media outlets such as History Channel, Food Network, Texas Tribune, and the New York Times

Cox Media: Austin American-Statesman

​2009 - 2013

Digital Media Consultant 

  • Manager of digital advertising accounts totaling over $100,000 per quarter with a 330% YOY growth of ARR in 2012

  • Consulted entertainment and hospitality clientele including Ballet Austin, The Paramount Theater, and Bastrop CVB on native content, social media, video marketing, search advertising, and web design

See additional work history on LinkedIn.

Work
Experience
Skills
  • Project management

  • Multimedia content development

  • E-mail marketing

  • Video production

  • Public relations

  • Social media management

  • Digital reputation management

  • Copywriting and editing

  • Hubspot, WordPress CMS systems

  • Special events promotion and coordination

Awards

President's Circle Award 

Cox Media Group 

Volunteer Work

WineAmerica 

Marketing Committee

Texas Winegrowers​

Executive Director (2017-18)

Flatwater Foundation

Dam That Cancer

Volunteer coordinator

Fundraiser/paddler 

AIDS Services of Austin

Fundraising event coordinator

Food bank shift leader

SXSW

Trade show coordinator

Speaking Engagements

Direct to Consumer Wine Marketing Symposium

January 2019 

 

Education
Hardin Simmons University 

​Bachelor's of Behavioral Science

  • Magna Cum Laude

Professional development completed:

  • Content Marketing Master, Digital Marketer

  • HubSpot Inbound Certification

  • Wine and Spirits Education Trust (WSET) level I award in wine

© 2018 Tara Guthrie
 

Call

512.660.9047